Campaign Proposal Template

Everyone from the æternity community is welcome to propose campaigns that would help grow the ecosystem. If you have a solid and well-planned idea, the æternity community will support your efforts.

To propose a Community Campaign for evaluation, a simple proposal format must be followed. Just copy/paste the nine points of the Campaign Proposal format in a new topic and add information under each of them. Once ready, post your Community Campaign proposal as a new topic in the Community Campaigns category in the Forum.

Campaign Proposal Format (mandatory)

I. Title - must be clear and concise
II. Summary - a concise description of the campaign. Limit this to 2 paragraphs max, no longer than 300 words.
III. Goals - clear objectives must be set, noting the target demographics and the call to action/conversions.
IV. Roles - team members involved in the project as well as their backgrounds and expertise, as well as any reviewers from the Board or the AE team who need to check output before release, if any.
V. Minimum Viable Products - list of final output
VI. Timeline - how long will this campaign run, including preparations.
VII. Milestones - divide the timeline into achievable milestones. The budget may have to be released in increments as milestones are reached.
VIII. Budget - a clear breakdown of costs as well as the total cost
IX. Assessment/KPIs - state the desired end result and how they will be monitored and measured. Clear KPIs are essential in the approval process of a CBC.

Once you believe your campaign is ready for evaluation, you may reach out to @ae-vlad @ae-albena or @theScientress so they can make sure all the details of your campaign are complete. They may ask for more details and refinements before adding the proposal to the Evaluation Board agenda.

You will then be given a link to attend the Campaign Review call to present your proposal. The community campaigns Evaluation Board is composed of @ae-vlad, @erik93, @pegah, @theScientress, @emin, @marion, @Helmut, @nikola, @PabloC and Yani. Specialized evaluation boards with members of the community could be created at a later stage. The Board will vote YES (+1), NO (-1), or REFINE (refine and present again).

For further information on preparing a campaign proposal for evaluation, please read this guide.

You may also post questions and ask for assistance in the Community Initiatives & Suggestions category in the Forum.


Please clarify point “V” as MVP is normally understood as Most Valuable Player yet it seems your acronym is meant as a list of Deliverables or Measurements.

If you do mean Minimum Viable Products please use complete words and not acronyms, this is not a scrum team, and you can’t expect everyone to know what a term means outside from google’s first incidence in the term, and currently it still holds as Most Valuable Player.

1 Like

It is fixed @Kryztoval, you da real MVP :smiley: