Aeternity Marketing and Advertising

Hi to all my fellow AE community members. This will be a place where you can give your suggestions with regards to what Marketing or Advertising you believe the team should do to get more exposure from the public and to make AE more mainstream and known to everyone.

Let us know what the team is doing right but could do better and also what you believe is not being done which should be done to put AE squarely in the limelight.

There are currently a lot of initiatives to lure developers but each and every one of us in the community are part of the AE team and should firstly help to spread the word and secondly give our feedback and opinions. The community is huge and will have professional marketers and advertisers who can also give their view.

Together we will make AE stronger

Thank You


I will start with the first suggestion. Get the website updated ASAP, not soon but pretty much yesterday.

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How to say, I don’t think the team is very concerned about promotion.

But its no use just saying that, better to say how you would like them to promote.

Unfortunately I don’t have any great suggestions, but for my personal pleasure I would like ae to sponsor an interview with Ivan on Tech on youtube because he will appreciate the unique tech ae is bringing and he has large following. Maybe do an airdrop for the watchers like boxmining has been doing with his nft’s


Nice idea Drugzbymail, i hope the team reads this forum of ours.

That is not a constructive proposal. We should learn to not only complain but to give our solutions and proposals.

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Well let’s start from what’s good in the marketing/advertising part, then we see where we go from there? There are so many things going on left and right targeting differenr segments of people, it’s hard to catch them all.

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  • Ads on Coin Cap Ranking Websites (they are highly viewed, people go there to research new coins)
  • PR articles on Coindesk & similar (ads don’t work well on content heavy sites since people come for the articles. Aeternrity should do something unique and noteworthy and distribute pre-written PR style articles that can run on such sites. They will either be run directly or be rewritten for the publication.)
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  • Interviews with Yanni and AE developers (well spoken ones) on podcasts and YouTube channels. Discuss AE’s technology and why it scales better than Ethereum, advantages it will offer to users & developers, & why it’s exciting–the future vision. At the end, mention where listeners they can go for more info & where to acquire AE (e.g. Binance). (Research to find most popular to spend time best. Maybe start with some smaller ones to practice.)
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In my opinion the very first step should be to avoid using the term “marketing”. Why not starting to say “building and promoting aeternity’s community” (never underestimate the power of wording!). The long time goal should be a voluntary and organic growth and community. Also it should be an own unique Community Identity established (I just wrote a dedicated forum post regarding to this two days ago). Why did people join aeternity and what is it that aeternity’s community should improve and focus on to stand out from other Blockchain communities? If you believe it or not: This has been the most commonly asked questions whenever I’ve been talking to people at different crypto conferences: “What’s so unique about aeternity compared to other Blockchain projects? Why I should decide to start my next business on top of aeternity?” So it would be nice if there would be a general common sense whenever this is going to be asked :slight_smile:

But apart from all that I agree with:

  • launching the new website finally (nowadays super urgent to have an appropriate presentable website!)
  • having more voluntary and passionate content producers like @Josh.chain, @milenradkov.chain from etc.
  • getting the attention of more technical writers to aeternity’s ecosystem who truly understand and love aeternity’s unique technology
  • organizing an own conference like DAPPCON
  • focusing on having a better documentation and general easier onboarding for newby developers
  • having a way more open chat room possibility like
  • in general more noisy tech evangelists/ ambassadors like @nikita-fuchs :smiley:

I like the idea of a open discussion on popular youtube channels and especially explaining to people what sets ae apart from other blockchains. Especially trying to reach people who have not heard of ae or who have heard bit not bothered to look further into it.


I like your wording regarding "building and promoting aeternity’s community” :handshake: With regards to why people joined ae and what sets us apart, we know the answers but there are millions of people out there who either have never heard of ae or that have but they dont know these answers. My question is how do we get more people exposed to ae and these answers. How do we get more followers on twitter, youtube, telegram so that we can tell them. Its no use preaching to people who already own ae as they know, we need to get more people into the fore.

Regarding the website, nothing more i can add.


Hey guys,

We just launched this. Have a look. If you have ideas -> let’s hear them.


is the new website still in the works? can you give a hint whether we can expect it to come in 2019?

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